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Rivian will have more horsepower/ torque than any off road competitor.
Ford Raptor 450 hp/510 lb ft while Rivian will have 800hp/826 lb ft. Only...
The pickup market in US+Canada is over 3.3M units per year.
I would say the market for $75k+ pickup trucks is well over 200k units per year....
I think Rivian looks the opposite of mean,tough or menacing.
It looks like a friendly robot face.
Zac from Youtube channel Now You Know has a Rivian reservation.
He plans on doing as extensive Rivian videos as Tesla videos.